Can every athlete, coach and system maximize their potential? We believe everyone can be empowered to leverage their capability.

Can our national goal be “Physical literacy for all” than “only medal tally”? We had this vision in our history.

There is no sound that is not a mantra, no plant that is not medicinal | there is no person unworthy, what is lacking is an 'enabler' || we intend to play role of “enablers” in the sports eco-system

Can self-excellence be the journey and destination both for each individual/team?We believe that sports eco-system can be aligned to this journey.

Physical literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life.

- International Physical Literacy Association.

Sports Excellence is the continuous self-improvement process to achieve and better high performances in training and competition.


Excellence in Learning and Management of Sports (ELMS) Sports Foundation is a not-for-profit initiative committed to accelerating the development of sports in India. We are a Physical Literacy and Sports Excellence promotion organization with a vision of creating and disseminating world-class sports knowledge amongst all Indians. We aim to act as a critical change agent to ensure healthy and happy children, empowered coaches/PE teachers, aware parents and performance oriented administrators and knowledgeable stakeholders

We are privileged to partner with Reliance Foundation, the philanthropic arm of Reliance Industries Limited, in addressing the country's inclusive health and fitness challenges. We are also honoured to have the support and guidance of Mr. Abhinav Bindra and Mr. Pullela Gopichand. Their mentiorship and involvement will help us actualize our ambitious vision of improving India's Physical Literacy goals and Sports Excellence.


Improve Physical Literacy and Sporting Excellence in India through formalized knowledge creation and dissemination


Enable Physical Literacy and Sports Excellence learnings for coaches, Physical Education instructors, experts, parents and other stakeholders through innovative education programs


He is the pioneer of Physical Literacy movement in India. With over three decades of excellence and high performance, he felt the need for inclusive sports for all in the country.

He has been the torch bearer of excellence in Indian Sports and has a clear vision of “High Performance and Excellence” in sports.

He is a co-promoter of Asian Paints Ltd. He spent over 2 decades in various capacities with the Company which is Asia's third largest paint company and amongst the top ten paint manufacturers in the world.

She is the co-owner of Chennaiyin F. C. along with Mr. Abhishek Bachchan and Mr. MS Dhoni. She is also the Chairperson of 11SPORTS – a company formed to promote and develop Table Tennis in India.

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