International Physical Literacy Association describes Physical Literacy as the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life.
ELMS Sports Foundation (ELMS), under the guidance of Pullela Gopichand and Abhinav Bindra, is committed to accelerating the development of our country through Physical Literate society and high performing athletes.
ELMS Sports Foundation is promoted by Mr. Jalaj Dani and Ms. Vita Dani. Reliance Foundation, the philanthropic arm of Reliance Industries Limited, also committed to support ELMS vision. The ELMS Board of Directors includes Mr. Kamlesh Mehta, Arjuna Awardee and 8 times National Table Tennis Champion and Mrs. Monalisa Mehta, Arjuna Awardee and National Women’s Table Tennis Champion.
Improve Physical Literacy and High-Performance Sports in India through formalised knowledge creation, dissemination and on-ground solutioning
Enable Physical Literacy and High-Performance Sports knowledge of coaches, teachers, administrators, experts, parents and other stakeholders through innovative and holistic training, development and execution programmes.
India needs to re-look at the education system and give importance to Physical Literacy as much as alphabetical and numerical literacy.
The need of the hour is high-performance managers and that India needed to train knowledgeable people with a result-oriented mindset.
He is a co-promoter of Asian Paints Ltd. He spent over 2 decades in various capacities with the Company which is Asia's third largest paint company and amongst the top ten paint manufacturers in the world.